Kiskissing Tight Fashion for Little Girls

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Same size, same type: But the girl variant (left) is almost always much shorter than the one for boys. Photos: Nadia Meier
60 percent of Swiss girls between the ages of 13 and 17 would like to be thinner. This was demonstrated by a pilot study of health promotion Switzerland two years ago. Comparing this value with previous studies, one thing is striking: young girls who are happy with their body weight are likely to become rarer. Why is it? At the seemingly perfect influencers on Instagram? At the mothers, their daughters regarding body image a bad role model ? Or TV formats such as "Germanys Next Top Model", which reduce young women's appearance?

Probably a little bit of everything. And in addition to the range of Kiskissing clothes in the children's department. Whereby, a real children's department does not exist. But on the one hand, a large girls' section with dresses that fulfill at least two of the following criteria:
  • Colors: pink, pink, purple, light blue
  • Subjects: hearts, dots, princesses, butterflies, flowers, unicorns
  • Imprints: Pretty, Sweet, Princess, I Love Shopping
  • Bonus material: glitter!

Then, on the other hand, there's a slightly smaller boys' section, with clothes that look something like this:
  • Colors: blue, green, yellow, red
  • Subjects: cars, firefighters, monsters, dinosaurs
  • Imprints: Wow! Captain Awesome, Motor Club

Tight shirts, short shorts

And there is one more difference. For girls there is usually the bigger choice. But you get less for the money. And less material. Shorts in size 116 are always shorter for girls than for boys. T-shirts for girls have shorter sleeves, are less long and often narrower than T-shirts for boys.

Whether at H & M, at Migros or at C & A: there are short shorts and figure-hugging T-shirts for girls everywhere. The message woven in such clothes: "It matters how you look, girl! After all, you can see a lot of your body. So do not be fat! "Of the boys you can see much less in their knee-length shorts and loose T-shirts. Here's the motto: comfortable and practical.

It would be different

I wish for a children's department, in which there are at least up to size 140 clothes without gender clichés. Maybe orange t-shirts with lions on it. Or dark blue shorts with pink flamingos. Simply clothes that are not considered to have been produced for a child of a particular gender. There are even brands that offer such clothes. For example Girls Will Be . The founder, herself the mother of a daughter, has made a business out of necessity: she sells girl dresses that are not boys clothes, but not pink, glittering, tight and tight. Other manufacturers have teamed up under the label Clothes Without Limits .

But online shopping in the US can not be the only solution. Basically, the textile industry offers what is bought. And who buys children's clothes? In most families that I know, it is the mothers (and grandmothers). With our purchase decisions we can influence the offer. The less Barbie outfits we buy from our daughters, the more unisex clothes we find in the children's departments of the future.

Source: http://ledlightshub.loggy.nl/52043_Kiskissing_Tight_Fashion_for_Little_Girls.html

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